Pricing Guidance

How Do We Price Our Services?

Vermillion Design + Co. offers flexible pricing based on three key factors:

  1. Your project scope

  2. Industry

  3. Company size

Sliding-scale pricing may be influenced by factors like your internal team’s bandwidth, regulatory complexity, your back-end tech stack, or portfolio size.

We offer $150 total on-demand event flyers to $20K+ price transparency compliance projects.

All service requests welcome! If we’re not the right solution, we’ll be upfront and help connect you with someone who is.

Whether you need one-time support or ongoing monthly help, request a free intro call to start the discussion and get a custom price quote.

Request a Call

Discovery Call Prep

Before our intro call, gather these details to help us nail your scope and find the magic number.

Snapshot: What is your company size (employees, locations, or portfolio)?

What industry do you operate in? (Retail, Healthcare, Multifamily/Commercial Real Estate)

Priorities: What are the most urgent problems you need to solve?

Resources: Which internal staff members or departments have bandwidth to execute and/or oversee improvements or initiatives?

Communication: Who will be our main point of contact?

Budget: Are you pre-approved for one-time projects, ongoing work billed monthly, or both?

Ad Spend: What is your total projected advertising spend for this year?

Software & Access: Can you provide a workflow map of your current tech stack and tools in use? How are your accounts, logins, and passwords currently organized and managed?

Timeline: Are there specific deadlines, campaigns, or launch dates we should align with?

Decision-Making: Who besides your main contact will be involved in final approvals?

Other Notes: Any other operations insights we should know about, like your unique market conditions, staffing and expense challenges, or budget constraints?

Do you offer discounts or bundle packages?

Bundles are available for select monthly service contracts including AEO services and virtual staging. Minimum 6-month commitment required. Total pricing and bundle discount based on project scope/industry and company size.

After 12 months of service, clients may qualify for a Vigilant Discount (10% off) if they’ve shown proactive content calendar planning and had no more than two months without Avoidable Fees. Think of it like a Good Driver Discount in auto insurance. ◡̈

Any extra fees or hidden costs to consider?

Legal Review Costs

Additional legal fees may apply to your HR document and policies manual design projects, as well as to transparent pricing projects. For HR + policy materials, Vermillion Design + Co. handles the design, formatting, interpage hyperlinking, and final document preparation (web/digital + print) after your legal team has signed off. For pricing transparency projects, we'll audit/update all applicable touchpoints in your customer experience (CX) design. If needed, we can guide your prep work before you engage legal counsel, or act as your internal point of contact with your legal team to support cost efficiency.

Please note: We are not attorneys. Vermillion Design + Co. does not provide legal advice.

Printing + Delivery Fees

For small or large-scale print collateral and wayfinding signage projects, additional production and printing/shipping fees may apply. Vermillion Design + Co. provides transparent estimates and transaction receipts in real time. No purchases are made without your approval or PO number. Payment is usually made via your company-issued card or account. In some cases, invoicing for reimbursement may be offered.

What fees are avoidable?

A 20% Variance Fee may apply if changes to a pre-approved monthly content calendar exceed three rounds.

A $120 Vital Fee applies per content change requested with less than 24 hours’ notice.

A photo of a neon sign in the shape of a lightning bolt.
A glowing green neon sign that says "Super Helpful."

Pricing Guide to Popular Services

  • Frequency: 1x

    This is the upfront work to launch your Answer Engine Optimization program.

    What You Get

    1. Audit of traditional SEO program results + monthly costs

    2. Review of annual advertising spend

    3. Reputation management/brand alignment analysis

    4. Authority score audit (backlinks, content quality, technical health, and trust signals)

    5. Snapshot of current search visibility + AI readiness

    6. Critical NAP insights

    7. Recommendations for content (FAQs, blogs, social profiles)

    8. Recommendations for website page/site structure improvements

    Deliverables: Average 4-6 weeks (small to mid-size), 6-8+ weeks (national), pending your team's availability and gaining internal systems access.

    Pricing

    • Small Firms (local business, single location) starting at $3,000

    • Mid-Size Firms (multi-location or regional portfolio) starting at $6,000

    • Large Firms (national brand or complex portfolio) starting at $9,000+ (custom scope)

    Payment Plans: A three-month payment plan is included. Example: $1,000 invoiced/due at contract signing, followed by $1,000 in month two and $1,000 in month three. Custom options may be arranged by request.

    Add-Ons (Optional): If your team can execute next steps, great! If not, we’ll step in to handle the work (See 1B).

  • Frequency: 1x or Monthly (Ongoing)

    This is the ongoing work to grow + sustain your AEO.

    What You Get

    High-caliber helpers who roll up their sleeves and get to work!

    If you lack the internal bandwidth for this emerging workload, we’ll step in as an extension of your team, bringing a fractional CMO/CXO mindset.

    Examples of services may include:

    • Website updates (1x)

    • Additional product/service landing pages (1x)

    • Publish fresh blog content structured for Q&A style answers (monthly)

    • FAQs page maintenance (monthly)

    • Brand guidelines development + delivery (1x)

    • Google Business Profile maintenance (monthly)

    • Price transparency updates (1x)

    • Reputation management oversight (monthly)

    • Social media profile cleanups (1x) + ongoing content (monthly)

    • Clickable media kits (1x) + publicity support (monthly)

    Pricing: You’ll receive a custom price quote based on your AEO Solutions Setup (See 1A). Since we work with clients from startups to national brands, with needs ranging from one-time audits to ongoing specialized task work, we’ll need to review your unique scope before providing a custom quote.

    Payment Plans: For one-time projects, three-month payment plans are available.

    Minimum Commitment: 6 months

  • Focused work on website + social media management for impactful Answer Engine Optimization (AEO). This ‘essentials’ combo helps protect and strengthen your reputation while training AI search engines to include accurate, positive answers about your business.

    What You Get

    1. Posts shared each month to Instagram and Facebook (minimum 4, up to 12)

    2. Blog posts written and published on your website (average 500 words each) to support AEO/SEO efforts (2 minimum, up to 4 per month)

    3. Authentic, creative + informative content written in your brand voice, supported by a custom campaign graphics library

    4. A mix of content/post types: market trends, how-to articles, FAQs, local events, promotions, etc.

    5. An opportunity to share positive comments + testimonials (that could be used in other outreach collateral)

    6. A “cut-the-fluff, top need-to-knows” update via a monthly video/phone call

    Pricing: Starting at $1,000/month (includes 4 posts + 2 blogs) up to $2,500/month (includes 12 posts + 4 blogs)

    Add-On (Optional): Monthly PR Program starting at $1,000/mo flat rate.

    Minimum Commitment: 6 months

  • Frequency: 1x

    Think of this as a “secret shop on steroids.”

    Our Customer Experience (CX) SWOT Audit will uncover hidden landmines + extract the goldmines in your business. These audits often pay for themselves by recapturing lost income!

    What You Get

    1. Comprehensive touchpoint analysis, from first contact to post-sale or post-move-in to lease renewal

    2. Online, on paper + in person included

    3. Analysis of your annual advertising spend

    4. Review of your back-end tech stack

    5. Competitor research + industry landscape insights

    6. Strengths / Weaknesses / Opportunities / Threats results report

    7. Prioritized ‘next steps’ recommendations checklist for your internal team(s)

    Deliverables: 4-6 weeks (small to mid-size), 6+ weeks (national) average

    Average Pricing

    • Small Firms (local business, single location) $2,100

    • Mid-Size Firms (multi-location or regional portfolio) $4,200

    • Large Firms (national brand or complex portfolio) Starting at $6,300+ (custom scope)

    Payment Plans: A three-month payment plan is included. Example: $700 invoiced/due at contract signing, followed by $700 in month two and $700 in month three.

    Add-Ons (Optional): If your team can execute next steps, great! If not, we’ll step in to handle the work (See 2B).

  • Frequency: 1x or Monthly (Ongoing)

    Based on your CX SWOT Audit, we can handle either one-time projects and/or ongoing support to strengthen your Customer Experience (CX).

    What You Get

    High-caliber helpers who roll up their sleeves and get to work! If you lack the internal bandwidth, we’ll step in as an extension of your team, bringing a fractional CMO/CXO mindset.

    Examples Include:

    • Website updates (1x)

    • Pricing + fees transparency improvements (1x)

    • Executing traditional SEO tactics that were overlooked (1x)

    • Reputation management (monthly)

    • Brand guideline development and delivery (1x)

    • Creation of “sales essentials” (flyers, business cards, signage) (1x or on-demand)

    • Social media cleanup and ongoing oversight (1x or monthly)

    • Onboarding, cleanup, oversight of CRM + AI tools (1x or monthly)

    Pricing: You’ll receive a tailored action plan with pricing estimates based on your CX SWOT Audit results (See 2A).

    Payment Plans: For one-time projects, three-month payment plans are available.

  • Ready-to-use assets delivered in PDF/PNG/WEBP format or directly inside your Canva environment.

    Template designs are available giving your internal team flexible, brand-aligned materials they can update anytime.

    Pricing: $75-120/hour. Sliding scale, based on project scope/industry/company size. Monthly retainer + repeat business discounts available.

    Examples Include:

    Sales Support Essentials (print + digital)

    • Flyers + handouts

    • Flyer templates

    • Pricing sheets + menus

    • Promotional posters + signage

    • Social media graphics

    • Business card templates (digital, paper + QR)

    • Referral program campaigns

    • Event promotion collateral

    • Point-of-Purchase ad displays

    Physical Location

    • Wayfinding signage design

    • Storefront informational + QR signage

    • Indoor/outdoor banners

    • A-boards / yard signs

    • Promotional video loop for TV display

  • AI-staged services advertise quick results starting at around $50 per image, but the quality difference can be painful! We design thoughtful interior layouts with renter lifestyles in mind, including pet-friendly and work-from-home spaces.

    Pricing: $150/image

    Discounts: 20% off bundle discount available for 6 or more images within the same interior photo shoot.

Stop Marketing. Start Modernizing.

Request an Intro Call