Services
Vermillion Design + Co. provides both consulting and hands-on help in one agency.
What do we do?
Replace your outdated marketing strategies and tactics with modern sales enablement that helps you attract more leads, reduce advertising costs, build brand trust, and meet rapidly changing customer/client demands.
Who do we work with?
Businesses of all sizes, especially in the retail, healthcare, and commercial real estate industries.
How does it work?
We’ll start with an upfront audit. If your team can handle the fixes in-house, great. If you need extra bandwidth, you can tap into our temp or ongoing skilled support services.
How much does it cost?
Pricing is flexible and based on your unique company size, industry + project scope. Request a free intro call to start the discussion and visit our Pricing page for additional guidance.
Improvements + Initiatives
AI Ops Support
Design efficient back-end processes (or improve the ones you’ve got).
Tech Shopping: Send in a “software whisperer” to cut through sales fluff, ask the tough questions, and give you clear guidance before you commit to costly subscriptions or contracts.
Conversational AI Audits: Evaluate your service(s), find issues, and suggest realistic fixes. If you’re short on staff, we can step in to make the improvements so customers don't leave frustrated. Hands-on in EliseAI (Multifamily + Healthcare), Betterbot (Multifamily) and RentCafe ChatIQ (CRE).
Onboarding: Change management planning, setup, integration + day-to-day adoption of chatbot/voice and other back-end AI-powered tools.
Sales Software Audits: Whip sales tools like CRMs, payment systems, and third-party tools into shape so they actually play nice together. Address critical pricing + fee transparency compliance issues. Tame the chaos in your User Management and strengthen protection of your data.
Documentation: Create and update your company policies, manuals, and training materials with clear, on-brand design so your team can win more sales and loyal customers.
Custom Training: Simplify confusing help center content, connect your private software service providers (who can’t communicate directly). Provide tailored training materials, manuals, or hands-on support.
*Minimum 2-month availability required for most consult-to-onboard projects.
Flexible, menu-style project pricing based on company size, starting at $500. Comprehensive consult-to-onboard packages average $5,000-10,000+.
Requests for services outside of Commercial Real Estate, Healthcare, Retail + Transportation industries politely declined.
Answer Engine Optimization (AEO)
A niche so new, the world hasn’t agreed on what to call it.
You may see AEO referred to as AIO (AI Optimization), GEO (Generative Engine Optimization). Whatever you call it, it means critical competitive advantage in the new AI business world.
Websites + Online Presence: Make sure tools like ChatGPT and Gemini show your business in their answers! Train AI-powered search engines to share positive, accurate results about your business when people ask questions.
Content Development: Deliver clear, authoritative content that answer engines trust. Shape and control your business edge early in the AI era.
Publicity: Build credibility through press, mentions, and high-quality backlinks. Billed separately, subject to acceptance. Payable only upon publication.
Traditional SEO Audit: Review your traditional Search Engine Optimization program and monthly costs. Find out what you’re really paying for, evaluate effectiveness, and get help prioritizing critical tasks if your SEO has been overlooked.
Flexible, menu-style project pricing based on company size, starting at $500.
AEO Solutions packages start at $3,000+.
Requests for services outside of Commercial Real Estate, Healthcare, Retail + Transportation industries politely declined.
Brand Development
Market + Competitor Research: Analyze your industry landscape to reveal the goldmines within your business and form a prioritized action plan to monetize them.
Product Naming: Craft clear, memorable names that maximize traditional and AI search engine visibility + resonate with your target audience.
Brand Identity Development: Define visual and verbal identity (e.g., logos, colors, typography, tone of voice).
Brand Guidelines: Document + distribute standards so everything produced stays consistent. Available as a style guide (PDF) and/or within your Canva account.
Visual + Content Direction: Oversee photography, video, and design. Guide messaging and storytelling for consistency across in-person + online channels.
Flexible, menu-style pricing starting at $500. Comprehensive repositioning packages average $2,500-$5,000+. Multifamily virtual photo staging $150 per image.
Reputation Management
Audit (One-Time): Capture risks and opportunities with a full review of your brand’s online presence. Deliver clear recommendations, determine a baseline reputation score + customized action plan for your team. Pricing based on company size, starting at $1,000. Option to add Ongoing Support starting at $400/month.
Ongoing Support: Monitor your brand 24/7, implement proactive strategies, maintain a response library, and run positive campaigns to protect and strengthen your image. *Minimum 6-month committment and (discounted) upfront audit required. Flat, monthly fee based on company size, starting at $400.
Essential Sales Support
Customer Experience (CX) Audits + Improvements. Honest review of your website + collateral, followed by prioritized action items to improve customer experience. Create extra website pages or custom sales support materials that fuel business growth, your AEO results, and give your Google Ads and other paid listings a real shot at converting. *Best for small to mid-size businesses or multifamily portfolio properties. Minimum 2-week availability and internal systems access required for comprehensive audits.
Fee Transparency Updates: Update all customer pricing + fees touchpoints across web, print, and other collateral to ensure clarity, consistency, and compliance. *While Vermillion Design + Co. does not provide legal advice, attorney referrals are available if formal legal review is needed to help your business align with industry standards + regulatory expectations.
Social Media Design: Create brand-consistent grid layouts, templates, and style guidelines to keep your feeds polished and cohesive.
On-Demand or Template Collateral: Design and deliver ready-to-use assets in PDF format -or- directly inside your Canva environment. Give your internal team flexible, brand-aligned materials they can update anytime.
Pitch decks + battle cards
Flyers + handouts
Posters, banners, yard signs + signage
Digital, traditional + QR business cards
Point-of-purchase displays
Referral program campaigns
Event promotions
Social media graphics
Wayfinding + monument signage
Flexible, menu-style pricing starting at $150. Comprehensive CX audits starting at $2,100. Additional printing and shipping costs may apply for collateral deliverables.
On-demand graphic design services, as needed: $75-120/hour
"Design is not just what it looks and feels like. Design is how it works."
-Steve Jobs, New York Times Magazine interview
