VIP = Vermillion Insightful Posts

VIP = Vermillion Insightful Posts

A close up photo of a person's hand holding a rare four-leaf clover with heart shaped leaves with a sunset and beach in the background.

Tired of reading AI-spewed garbage posts across your feeds? You’re in luck.

Welcome to the VIP Lounge. Enjoy your scroll through (original!) stories + firsthand advice. ◡̈

A handwritten signature that says "Jules" in black ink cursive English.
Jay Flesworth Jay Flesworth

Ask Stupid Questions

Your company’s survival in the agentic AI era depends on how brave (and humble) you are about asking the “stupid” questions.

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Jay Flesworth Jay Flesworth

Rental Pricing Compliance: Are Your Properties Prepared?

*One more time for the property managers in back still not paying attention* The political pressure is not slowing down. Get moving on these action items!

Transparency isn’t just about avoiding fines, it’s about protecting your reputation. Property managers who act early will be the ones who stay out of headlines + stay trusted by renters.

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Jay Flesworth Jay Flesworth

WTF is a CPL Anyway?

ROI, CTR, CAC, GEO, AEO… OMG. Business acronym jargon feels endless. Here’s a quick decode of the acronyms you’ll likely encounter in our intro call and project work.

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Jay Flesworth Jay Flesworth

Trendspotting: From Hillbilly Heaven to Hidden Fees

Great customer experience (CX) design can move people the way a Buck Owens steel guitar does. If your healthcare or retail business or multifamily portfolio doesn’t execute a transparent pricing program soon, you could find yourself written into the sad lyrics of a country song.

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Jay Flesworth Jay Flesworth

Firing My First Bot

Modern AI chatbots aren’t a ‘set it and forget it’ tool. They don’t manage themselves. In fact, they often need as much, or more, oversight than a human employee.

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Jay Flesworth Jay Flesworth

OM Design in the AI Search Era

AI search and transparency demands have reshaped commercial real estate investor Offering Memorandum design. Outdated OMs can cost millions in lost fundraising. Has your template been updated with today’s critical requirements?

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Jay Flesworth Jay Flesworth

The End of “Marketing” as a Catch-All Role

It’s time to ditch the one-size-fits-all word “marketing” and approach its modern meaning and workload differently. Company leaders are stuck in outdated staffing models, and it’s especially ineffective in the AI and price transparency era. Businesses are struggling to hit NOI targets, workers are exhausted + misunderstood. We see it all the time. It's why our agency exists.

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Jay Flesworth Jay Flesworth

Confusion to Clarity: The End of Hidden Costs in Traditional Marketing

It’s unbelievable that ‘transparent pricing’ is a new trending concept in America, but… here we are. Consumers (and major federal lawsuits) have spoken loud and clear: hidden fees + hard-to-find information as a deliberate marketing and design strategy will no longer be tolerated. Healthcare, retail + multifamily operators can’t afford to ignore this anymore.

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Jay Flesworth Jay Flesworth

The Myth That Sinks Companies

When company budgets tighten, creative and tech teams are often reduced first. To understand why requires pinning down elusive concepts and dispelling common misunderstandings.

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Jay Flesworth Jay Flesworth

If NDA Means ‘No Digital Awareness’ to You, Then Read This

In today’s business world, NDAs need to be updated or added to cover AI tools that employees, vendors, and contractors use every day. This is especially important in industries like property management, finance, and healthcare, where sensitive data is part of the job.

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Jay Flesworth Jay Flesworth

Your AI Ops Policies Need Updated

In case this wasn’t clear: I am not an attorney. I am an award-winning creative visionary who makes people, businesses, and their legal/HR/training materials and sales collateral look really sharp so their companies survive + thrive in the modern AI ESG era.

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Jay Flesworth Jay Flesworth

“Simple” Is the New Complicated

It’s not just you! The so-called “easy tasks” have gotten complicated in today’s world of CRMs, endless digital apps, and overextended teams. Here’s how we can help your business.

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Jay Flesworth Jay Flesworth

What CX Design Is… and Isn’t

Customer Experience (CX) Design is about planning how people feel every time they deal with your business, whether it’s on a website, in a store, talking to staff in-person, or using your product/service. The goal is to make the whole experience smooth, easy, and enjoyable. It’s bigger than just UX (which is mostly about how a website or app works). CX looks at the whole relationship between a customer and a brand.

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