Vermillion Design + Co. helps businesses modernize their customer experience, technology, and communications.
Consulting and hands-on help in one agency
Get the senior-level strategy and execution support you need now, without the immediate pressure to build a new internal team.
Common Signs That Something Needs to Change
Do any of these sound familiar?
“We’re paying for all this software, and we’re not even sure what we use, what we don’t, or what half of it does.”
“Our pricing, fees, and next steps aren’t clearly explained on our website.”
“We spend so much on paid ads without understanding the results.”
“AI tools launched without enough auditing, training, or ongoing oversight.”
“Compliance requirements and legislation are changing so fast that our SOPs and internal processes are always a few steps behind.”
“Our customers can get a completely different answer depending on where they ask or which department they reach.”
“Important work is done after hours by already overloaded staff, or we’re just not getting to it at all.”
Vermillion Design + Co. can help simplify what feels complicated.
Share your challenges through the contact form, and we’ll connect for an introductory call. All service requests are welcome! If we’re not the right fit, we’ll tell you and point you in the right direction.
Our Services
AI Search Optimization
Get chosen as “the answer” when people ask AI search tools like ChatGPT or Google Gemini questions.
Software Onboarding
Get software, automation, and AI tools working better from day one, with the custom training your team needs.
Compliance Audits
Find and fix outdated, inconsistent, or risky customer touchpoints and internal workflows.
Brand Strategy & Execution
Build a stronger brand across messaging, visuals, and customer experience to grow trust, recognition, and long-term value.
Media + Awards
-
In response to Biden’s “junk fees” transparency initiative, Jules Flesner was an early leader in identifying and creating renter-friendly tools that clearly show the full cost of renting. By working closely with major platforms like Zillow, Apartments.com, Apartment List, Zumper, Yardi, and EliseAI, Flesner improves websites and marketing materials that help renters make informed choices. The work also helps property operators and investors stay compliant and avoid legal risks.
Profile: Professional Services Advisors, Visionary Award Winner Jules Flesner, Los Angeles Times -
At a national event drawing more than 1,000 industry leaders to Huntington Beach, California, Jules Flesner joined Lidia Zaragoza to deliver a session guiding property owners and operators on smarter mobile app strategy decisions to improve ROI. The session outlined a clear framework for balancing branding, cost, and user experience, helping operators avoid common app launch pitfalls.
Visit The Apartment Innovation and Marketing Conference (AIM) website -
Jules Flesner sat down with the National Apartment Association to unpack how industry jargon is often misunderstood and misused. Artificial intelligence (AI) isn’t the same as software automation, and automation isn’t the same as centralization (phew!).
The resulting article “Beyond the Chatbot,” published in Units Magazine with Flesner quoted as saying, “You’d have to be living in a cave at this point to not have AI touching your daily life..." (From Spotify to email spam filters, it’s so woven into our routines that people don’t even notice it anymore!)
Full article: Beyond the Chatbot, National Apartment Association -
Jules Flesner was selected as an influential leader who is working to position CRE investment for a more inclusive future. Flesner helped push the development of crowdfunding technology, disrupting traditional investor circles and bringing in a more diversified group of investors than ever before in history. Winners were honored at the GlobeSt. Women of Influence Awards Dinner in Park City, UT and featured in the GlobeSt. Real Estate Forum.
Profile: GlobeSt Honors Women to Watch in CRE, Women of Influence special feature, GlobeSt. Real Estate Forum and GlobeSt.com
Client Praise
-
![The exterior of a green colored apartment building with bright red balconies.]()
"This [CX] audit paid for itself fast. First month of new quarter and income is climbing. I can't believe you spotted fixes that had been sitting on our list what feels like forever, we didn’t know how to tackle them."
-
![A photo of the inside of apartment looking into a renovated modern kitchen with white countertops, stainless steel appliances and hardwood floors.]()
"I can still remember the day you put these price transparency changes on my radar! Thank you for all the [Sales Enablement Essentials] help. There's no way we could've gotten through these updates this thoroughly ourselves."
-
![A photo the exterior of a garden-style three-story apartment building surrounded by trees and a parking lot with a few cars parked.]()
"I get buried in reporting and forget it’s a different experience for renters. We needed this reminder but also showing us where our contracted services we're paying thousands a month for, where they were dropping the ball [CX SWOT Audit]. Thanks to you I can maximize the spend."
-
![The entrance to an emergency room at a hospital with colorful wayfinding signage.]()
"Before it seems like we'd always have to grind through 3 or 4 rounds of revisions. You always nail it so quickly! My teams are bragging on your [graphic design] work."
-
![A photo of a modern office room with glass walls with a meeting taking place around a table and presenter is speaking.]()
"Loved your 'You Are Here' presentation... and the funny and interesting facts you included. I didn't know AI and SEO had been around so long, or why Google Ads was originally AdWords. All the lessons were really helpful and memorable."
-
![A customer standing at a retail store check-out counter. A woman standing behind a desk helping her check out.]()
"We were expected to do everything ourselves in Canva, but it's actually harder to use than people realize if you don't have the [graphic design] background."
-
![The exterior of a modern mid-rise urban apartment building.]()
"The audit of our [conversational AI tool] was so helpful. Guess we were guilty of just following the herd and signing up for it. Never even thought to ask the questions you did. Who knew we were overpaying for things we didn't need or already had. Our regionals are so happy, thank you!"
-
![A wall full of colorful posters hanging on a bulletin board.]()
"This is wonderful!! So glad to know I can send you our one-off [graphic design] requests. My manager didn't realize I was doing this work after-hours and weekends since week days we're full with customer service. Now I don't have to, I'm so grateful. Thank you!!"
Case Studies
AI Search Optimization
Your business, discovered differently.
What’s in a name? In this case, value.
Never underestimate the power of a first impression.
When you realize you're burning $150K a year, PPC might as well stand for Pay, Pray, Cry.
Traditional marketing has evolved.
Brands now have to prove relevance, authority, trust, compliance, and measurable results in real time.
Business owners must rethink outdated marketing, operations, and staffing models. Today’s workload spans software, digital CRM, graphic design, legal, Customer Experience (CX) design, generative and agentic AI tools, and more… too much for one team or title.
Staying ahead means bringing in the right expertise. Contact us to request an intro call.
