Case Study:
PPC Campaign Design + Cost Savings

A commercial real estate company needed help managing paid ad campaigns, budgets, and performance during a period of rapid growth.

Existing third-party pay-per-click (“PPC”) management services were underperforming, leaving campaigns unmanaged, outdated + results inconsistent.

A portfolio of 15 commercial real estate properties, each with its own annual PPC budget, were in need of oversight. Several properties were located close together, requiring detailed attention to maximize geofences and customer traffic.

Deliverables

An audit of the current PPC management service provider revealed gaps in oversight and spend. A stronger partner was sourced and a new paid ads program was onboarded. Action items included:

  • Reducing Google Ads spends by $1,000 monthly on average, per property

  • Optimized other neglected paid ad platforms already in place

  • Updated campaigns and support content weekly based on internal team + management feedback

  • Studied hyperlocal data + trends to refine campaign strategy

  • Conducted monthly meetings for results review + adjustments

A photo of a woman's hand with fingernails painted with bright redpolish holding a mobile phone. A red Vermillion Design logo appears on the phone screen.

Results

Double the ad click-throughs were achieved at nearly half the cost, resulting in over $150,000 in annual savings totaled across the portfolio properties.

Comparison of 90-day advertising metrics between an original provider and a new provider, showing costs, total amounts, clicks, and impressions.

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