Case Study:
Answer Engine Optimization

In early 2024, a portfolio of businesses was struggling to stand out as a historic surge of competitor deliverables flooded the Atlanta Metro market.

Up to that point, the portfolio relied only on traditional SEO + paid ads. They depended on outsourced and AI-powered third-party services, but it was discovered these were not delivering the same level of attention and oversight that ownership and internal leadership naturally provide.

Determined to withstand market pressures and maintain client + customer trust, leadership was open to a bold, modernized outreach strategy to set the portfolio apart and generate customer traffic.

Deliverables

Action items included:

  • Researching and addressing operational challenges + establishing a reputation management program

  • Auditing + fixing inconsistencies in the portfolio’s online presence

  • Additions to the websites, marketplace listings, and PPC ad campaigns including concise, authoritative content relevant to trending customer queries

  • Meta titles/descriptions cleanup + site performance improvements

Pricing incentives were carefully aligned with business goals and built into each property’s AEO scripting strategy.

Laptop displaying an AI engine search result with a red background and the 'VERMILLION' logo on the upper left.

Results

ChatGPT

Portfolio properties have consistently held 1st and 2nd place answer flow results for over 16 months (as of this publishing) citing from 14 credible, consistent sources.

Google Gemini

Portfolio properties continue to appear in three top answer + description sections, with two of those as exclusive placements with no competitors mentioned.

Organic SEO

Achieved Page 1 placement in Google search, ranking 3rd in targeted queries.

FAQs About our Services

Stop Marketing. Start Modernizing.

Pssst… AEO is the new SEO!

Winners in the AI era are fast and focused. We’re here to shape your strategy.

Request an Intro Call